Your app. One tap away.
All five tools, one tap from your home screen.
He Is Free — Frontline Toolkit
Five practical tools to get you frontline ready — equipped to handle every urge, build the freedom skill, and step into the exhilarating freedom you've been dreaming of.
Get the Frontline ToolkitInstant access · No app store required
Your app. One tap away.
All five tools, one tap from your home screen.
A different way of looking at this
Most guys have been taught to fight the urge. Battle it. White-knuckle through it. And when that doesn't work, they conclude something is wrong with them.
Nothing is wrong with you. Fighting and battling is just an ineffective approach — and nobody taught you there was a better one.
Here's what's actually missing:
✓ A clear plan for when the urge hits. Not willpower — a step-by-step, practical, research-backed response to implement for every urge.
✓ Using the predictability of the urge. The struggle is predictable. Mental Rehearsal uses that predictability to your advantage — every day.
✓ Daily fuel for the journey. Without compelling reasons fresh in your mind, when the urge hits, your brain asks "why even bother?" Your Power Reasons answer that question before it's even asked.
The Frontline Toolkit puts all three in your hand. This is the approach that actually works.
What's inside
One tool for every urge. Two for every day. One when urges get really intense. And one for if you slip — so you don't lose a week to shame.
This is your core tool for every urge. Step by step, practical, and it works. Every time you implement it, you're completing a rep. You're building the freedom skill.
Four steps — Pause, Acknowledge, Timer, High-Five — plus a built-in 10-minute timer and a win tracker to record every victory.
▶ Audio walkthrough in Dan's voice
Use the predictability of the struggle to your advantage, every day. Run your plan in advance, skyrocketing your chances of success.
Every morning. Takes just 1 or 2 minutes. Works while brushing your teeth, driving, or sitting down with your eyes closed.
▶ Audio walkthrough in Dan's voice
Your reasons are your fuel. When your reasons are defined, and felt every day, they will fuel your freedom and help you implement your plan when the urge hits.
Write your negative and positive reasons once. Read and feel them every morning. The fuel is in the feeling.
Proven phrases to keep you grounded and anchored. Use these during the “T” step when an urge feels overwhelming.
Get back in control, just one tap away.
▶ Audio walkthrough in Dan's voice
The freedom journey is not perfect. Slips will happen. Use the Three Checkpoints to bounce back quickly and clearly see where the breakdown happened and what tool needs to be reinforced going forward.
Progress, not perfection.
What guys are saying
"I have tried several apps before, Brain Buddy being the one I've had the most experience with. The Frontline Toolkit app stands head and shoulders above them all! I look forward to the two-minute rehearsal each morning and the ability to set a timer and count reps within the app are excellent."
Timothy
"I think it's a great toolkit. Being able to record the wins is essentially the virtual marble jar that I was trying to search for in apps. All in one place, it makes life a lot easier and I feel that we have a better chance of daily success with it. Great work Dan, truly."
Lee
"I love the app, I think it was thought through very well during development, and it is very easy and straightforward to use. I was able to implement the full PATH twice over this past week and I have probably only actually walked through the full PATH during the urge only a couple times in the past couple years — so this was a significant improvement!"
Andrew
"The PATH Plan is my go-to when I have the urge to act out. The Power Reasons are my reminders of why I don't just give into urges and what my end goals are. It was laid out nicely and very user friendly. It simplified all the information into one easy app. I especially like the timer and the Win Tracker Log — I like how it has the date and time, which helps me see trends in my recovery. I have been very pleased with it and it has increased my use and consistency of the tools. Thank you for putting in so much time and energy into this. It has truly changed my life. I felt stuck and depressed because nothing was working. Now I have hope!"
Nate
"The layout is very well organized and not overcrowded with too much information on one page. I like the colors and the key principles at the end of each page. I enjoyed the win tracker — seeing my high fives recorded, especially the date and time, is really encouraging. Having the app on my phone made it convenient to read about the tools. The more I read about the tools, the more I implemented the PATH Plan when the urge came."
Sam
Before you decide
“I've bought things before that didn't stick.”
This app is completely different from anything else you've tried. Most approaches give you the typical fixes: community, coaching, therapy, accountability partners, filters, articles to read. These are not bad things — but they are missing a major piece that this app focuses solely on: the frontline. Having an effective plan for the moment when the urge hits.
The Frontline Toolkit lives on your home screen, one tap away, exactly when you need it most. It doesn't require a scheduled appointment, a wifi connection, or another person. It's just you and a plan — and the plan works every time you use it.
“I don't think I have the discipline to use it consistently.”
Most guys don't implement their plan because it's too difficult. It takes too much time. We're not going to get into a daily morning practice if it takes 30 minutes. When we're feeling the intensity of an urge, we're not going to sit down and journal for 20 minutes. And we're not going to phone a friend.
For a plan to work, it has to be quick and it has to be easy. That's what every single one of these tools was designed to be. Hundreds of hours of practice, testing, and research went into making each tool as highly leveraged as possible. In other words: super easy, but highly effective.
As Dan has said on his podcast: “I'm not a disciplined person in any way, shape or form. If I can do it, you can do it.”
“Is $59 really worth it?”
What does another year of this cost you? The hours lost. The relationships that are suffering or being prevented completely. The potential that is being chained down because of porn.
What is it worth to remove the chain off your life — this one precious life that we get?
This is a one-time purchase. No monthly subscription. No annual fee. $59 once, to get you building the freedom skill and soaring to the lasting freedom you only dreamed was possible.
Who built this
I'm Dan. I struggled with porn for over 20 years. I tried pretty much everything to get free: filters, accountability, small groups, therapy, books. All of it was helpful in its own way — but I still wasn't experiencing the freedom I longed for. And I was beginning to wonder if freedom was even possible.
Then, about six years ago, I finally discovered what was missing. I didn't have a practical, effective plan for the frontline — for those inevitable moments when the urge hit. When I got a plan in place, it was like the missing piece clicked into position, and I stepped into the freedom I'd been dreaming about.
After talking with so many guys who had the same experience, I'm convinced the number one thing guys are missing is the right tools for the frontline. Not battling. Not white-knuckling. But a step-by-step plan to discover a powerful truth: you can experience the urge, and be okay. That's an epiphany you have to experience to believe — and that's what I hope for you when you start using the Frontline Toolkit.
You can handle the frontline moment. You just need the right tools. You got this!
— Dan, He Is Free Podcast
Ready to have a plan
The only question is whether you'll have a plan when it does.
ONE-TIME PURCHASE $59 Get the Frontline Toolkit — $59 Instant access after purchase · Works on any phone · No app store download requiredCommon questions